A landing page is a special type of website. Unlike a regular website, a landing page consists of just one single page which is designed to lead visitors toward one single action and to serve one specific commercial purpose. Companies launch landing pages in scenarios such as promoting their special offers, presenting newly launched products or projects, or collecting users' details for further marketing purposed.
Here you’ll learn how to create a landing page without spending a dime or needing any technical expertise. By the end, you’ll have a clear understanding of the process and the confidence how to make a landing page of your own in just a couple of minutes.
A landing page is a standalone web page created specifically for marketing or advertising campaigns. Its primary purpose is to encourage visitors to take a specific action, such as giving his contact information by signing up for a newsletter, or downloading a resource, or making a purchase. Businesses often use landing pages to:
The key difference between a landing page and a regular website is its focus. While websites are supposed to have multiple sections, pages, and objectives, a landing page is designed to minimize distractions and direct the flow of visitors toward completing a single, specific action.
In order to create a high-performing landing page, you’ll need to include these essential elements:
Building a landing page doesn’t require a hefty budget or advanced technical skills. There are several free tools available to help you get started. One of the best options is Closer — an AI-powered website builder that is specifically designed for creating landing pages with ease.
Why Choose Closer?
Closer.ws stands out among free landing page builders for several reasons:
So now we have come to the essentials: a step-by-step guide how to create a landing page for free.
Before creating your landing page, determine its primary purpose:
Having a clear goal will guide every decision you make during the design process.
Log in to Closer.ws, answer a couple of simple questions such as what is the name of your company and where is it located — and our AI assistant will do the rest for you. It will write excellent SEO-optimized content and compelling headings, it will create perfect pictures and call-to action. With Closer, you don't need to learn how to make a great landing page. Just relax and and watch magic happen.
If the result doesn't suite you, you can rebuild your page as many times as you like. Otherwise, you can use canvas mode to tailor any page you prefer.
That was the final step for those who totally trust AI. For the others, we have some more essential work to do:
The headline should be bold, clear, and focused on the main benefit of your offer, such as "Boost Your Productivity in Just 7 Days." For the body text, address your audience’s specific challenges and explain how your product or service can solve them in a straightforward, professional tone.
Visual elements can significantly enhance your landing page’s appeal. They may as well ruin your landing page's conversion if poorly chosen or of a poor quality. So select images or videos that:
Call-to-action (CTA) is the most crucial part in ensuring how to create a landing page that converts. The CTA needs to use direct and motivating language like "Get Started" or "Claim Your Free Trial" and be placed prominently for maximum visibility. The CTA should stand out visually, often through the use of contrasting colors, bold fonts, and an easy-to-click button design. Its content must be concise and action-oriented, such as "Get Started" or "Sign Up Today," and it should be strategically placed in highly visible areas, like above the fold or near key sections of the page.
Build credibility by adding:
Ensure your landing page is responsive and looks great on all devices. This is crucial because a significant portion of your audience is likely to access your page from mobile devices. With Closer, this step is automatic, but it’s always a good idea to preview your page on both desktop and mobile screens to ensure a seamless user experience and avoid losing potential conversions.
Improve your landing page’s visibility by including relevant keywords, writing a meta description, and using descriptive image alt text. These small adjustments can make a big difference in attracting organic traffic.
Before going live, review your landing page thoroughly. Check:
Once you’re satisfied with your page, hit publish. Make sure to double-check all elements before sharing. A polished, professional page reflects well on your brand and builds trust with your audience. Share the link across all relevant marketing channels to maximize visibility and impact. Use social media platforms like Facebook, Instagram, LinkedIn, or Twitter to target specific audiences. Include the link in email newsletters to reach subscribers directly, emphasizing how they can benefit from your offer. Don’t forget to integrate your landing page into paid online ads to attract new customers actively searching for related products or services. By promoting your page through diverse channels, you can significantly boost traffic and conversions.
Creating a landing page is just the beginning. To maximize its effectiveness, you’ll need to monitor performance and make adjustments over time.
Use tools like Google Analytics or Closer’s built-in metrics to track key performance indicators (KPIs) such as:
Based on the data you collect, refine your landing page. For example:
Run A/B tests to compare variations of your page. Even small tweaks, like changing a button color or rephrasing a headline, can lead to significant improvements.