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A landing page is a special type of website. Unlike a regular website, a landing page consists of just one single page which is designed to lead visitors toward one single action and to serve one specific commercial purpose. Companies launch landing pages in scenarios such as promoting their special offers, presenting newly launched products or projects, or collecting users' details for further marketing purposed.

Here you’ll learn how to create a landing page without spending a dime or needing any technical expertise. By the end, you’ll have a clear understanding of the process and the confidence how to make a landing page of your own in just a couple of minutes.

how to create a landing page for free

What is a Landing Page?

A landing page is a standalone web page created specifically for marketing or advertising campaigns. Its primary purpose is to encourage visitors to take a specific action, such as giving his contact information by signing up for a newsletter, or downloading a resource, or making a purchase. Businesses often use landing pages to:

  • Promote limited-time offers.

  • Showcase new products or services.

  • Capture leads for future marketing efforts.

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The key difference between a landing page and a regular website is its focus. While websites are supposed to have multiple sections, pages, and objectives, a landing page is designed to minimize distractions and direct the flow of visitors toward completing a single, specific action. 

Components of a Landing Page

In order to create a high-performing landing page, you’ll need to include these essential elements:

  • Headline: This should grab attention and clearly communicate the value you’re offering.

  • Subheadline: A brief, supportive statement that expands on the headline and reinforces your message.

  • Advantages: brief summary and key benefits of your product or offer. 

  • Call-to-Action (CTA): A clear, short, compelling directive that tells visitors what to do next (e.g., “Sign Up Now” or “Download Free Guide”).

  • Visuals: Relevant images, videos, or graphics that enhance the message and engage the audience.

  • Social Proof/Testimonials: Quotes, reviews, or statistics that build trust and credibility.

  • Contacts: A clear way to get in touch with your company — a webform, telephone/messenger number, email.

how to make a landing page

 

Choosing a Tool to Create a Landing Page


Building a landing page doesn’t require a hefty budget or advanced technical skills. There are several free tools available to help you get started. One of the best options is Closer — an AI-powered website builder that is specifically designed for creating landing pages with ease.

Why Choose Closer?

Closer.ws stands out among free landing page builders for several reasons:

  • AI Assistant: The built-in AI assistant will do everything for you: create  content and images presenting your business, refine your layout, and optimize for conversions.

  • Easy-to-Use Templates: A variety of pre-designed layouts make it simple to get started. Professionally crafted templates ensure your page looks polished and professional.

  • Freedom to create: A flexible canvas mode that lets you customize every element of your page if you don't trust AI and are eager to do everything yourself.

  • Free of charge: Closer website builder is absolutely free. No money or credit card required. 

  • Integrations: Seamless connections with email marketing tools, analytics platforms, and more.


Step-by-Step Guide to Building a Landing Page

So now we have come to the essentials: a step-by-step guide how to create a landing page for free.

1. Define Your Goal

Before creating your landing page, determine its primary purpose:

  • What action do you want get from your visitors (e.g., leave their contact information, sign up, purchase, call, download, subscribe)?

  • What can you give them in return for that action? (e.g., some useful content like a free checklist or guide, a free ticket, a discount, a free consultation, a free trial)?

  • Who is your target audience?

Having a clear goal will guide every decision you make during the design process.

2. Let AI Do Everything For You

Log in to Closer.ws, answer a couple of simple questions such as what is the name of your company and where is it located — and our AI assistant will do the rest for you. It will write excellent SEO-optimized content and compelling headings, it will create perfect pictures and call-to action. With Closer, you don't need to learn how to make a great landing page. Just relax and and watch magic happen.

If the result doesn't suite you, you can rebuild your page as many times as you like. Otherwise, you can use canvas mode to tailor any page you prefer.

That was the final step for those who totally trust AI. For the others, we have some more essential work to do:

3. Write Compelling Content

The headline should be bold, clear, and focused on the main benefit of your offer, such as "Boost Your Productivity in Just 7 Days." For the body text, address your audience’s specific challenges and explain how your product or service can solve them in a straightforward, professional tone.  

4. Add Visuals

Visual elements can significantly enhance your landing page’s appeal. They may as well ruin your landing page's conversion if poorly chosen or of a poor quality. So select images or videos that:

  • Highlight your product or service.

  • Are attractive for your target audience.

  • Evoke emotions aligned with your message.

  • Maintain consistency with your branding.

  • Are of decent quality.

5. Craft an Effective Call-to-Action

Call-to-action (CTA) is the most crucial part in ensuring how to create a landing page that converts. The CTA needs to use direct and motivating language like "Get Started" or "Claim Your Free Trial" and be placed prominently for maximum visibility. The CTA should stand out visually, often through the use of contrasting colors, bold fonts, and an easy-to-click button design. Its content must be concise and action-oriented, such as "Get Started" or "Sign Up Today," and it should be strategically placed in highly visible areas, like above the fold or near key sections of the page.

6. Include Trust Elements

Build credibility by adding:

  • Testimonials: Real quotes from satisfied customers.

  • Badges: Certifications, awards, security seals, logos of clients or partners.

  • Statistics: Data that demonstrates the effectiveness of your product or service.

7. Optimize for Mobile

Ensure your landing page is responsive and looks great on all devices. This is crucial because a significant portion of your audience is likely to access your page from mobile devices. With Closer, this step is automatic, but it’s always a good idea to preview your page on both desktop and mobile screens to ensure a seamless user experience and avoid losing potential conversions.

8. Optimize for SEO

Improve your landing page’s visibility by including relevant keywords, writing a meta description, and using descriptive image alt text. These small adjustments can make a big difference in attracting organic traffic.

how to create a landing page for free


Testing and Launching

Preview Your Page

Before going live, review your landing page thoroughly. Check:

  • Spelling and grammar.

  • Functionality of links and buttons.

  • Overall design, layout and usablity.

Publish and Promote

Once you’re satisfied with your page, hit publish. Make sure to double-check all elements before sharing. A polished, professional page reflects well on your brand and builds trust with your audience. Share the link across all relevant marketing channels to maximize visibility and impact. Use social media platforms like Facebook, Instagram, LinkedIn, or Twitter to target specific audiences. Include the link in email newsletters to reach subscribers directly, emphasizing how they can benefit from your offer. Don’t forget to integrate your landing page into paid online ads to attract new customers actively searching for related products or services. By promoting your page through diverse channels, you can significantly boost traffic and conversions.

Best Practices for Continuous Improvement

Creating a landing page is just the beginning. To maximize its effectiveness, you’ll need to monitor performance and make adjustments over time.

Analyze Performance

Use tools like Google Analytics or Closer’s built-in metrics to track key performance indicators (KPIs) such as:

  • Conversion rate.

  • Bounce rate.

  • Time spent on page.

Make Data-Driven Adjustments

Based on the data you collect, refine your landing page. For example:

  • Test different headlines or CTAs to see what resonates best.

  • Update visuals to align with audience preferences.

  • Simplify the design if visitors seem overwhelmed.

Experiment with A/B Testing

Run A/B tests to compare variations of your page. Even small tweaks, like changing a button color or rephrasing a headline, can lead to significant improvements.

Liza Rybakova

Liza Rybakova

Liza Rybakova

Seasoned expert in article writing within the marketing field, with over 20 years of experience crafting impactful, SEO-driven content.